Electronic health record vendor Extormity today announced a data breach that compromised the demographic and health information of more than 80 thousand patients.

"In the past, we would have covered up these kinds of mistakes," explained Extormity CEO Brantley Whittington. "However, these breaches are getting widespread media coverage. As they say, there is no such thing as bad PR, so we are making breach notification a cornerstone of our marketing strategy."

"While we used to make a half-hearted attempt at security and privacy protection, we are now encouraging our employees to make unencrypted copies of the protected health information we have on our servers and place the data in a public place like a train or a coffee shop or a tea party rally," explained Whittington. "When an employee is due for a new laptop, we load up their old computer with sensitive patient data including the health records of former child actors and washed-up reality TV stars and leave it in the lobby of a tabloid newspaper or celebrity gossip magazine – significantly increasing the odds of securing editorial attention."

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